IPO – Initial Public Offering

Offering company shares to private and/or institutional investors.
An IPO is used when a substantial amount of capital needs to be raised.
An IPO requires a prospectus approved by (BaFin) German Federal Financial Supervisory Authority or another competent authority.
Once a company is listed and intends to make a future capital increase, it is called an SEO or Seasoned Equity Offering.

PP – Private Placement

Offering company shares to a selected base of institutional investors.

A PP in the Regulated Unofficial Market (First Quotation Board or Entry Standard) does not require an approved prospectus. Issuer data form is sufficient.
A PP limits a company’s in choice of its investors.
A PP in the Regulated Market (General and Prime Standard) requires an approved prospectus which is mandatory.

Admission/inclusion without a public offer – Cut the time and cost

This is the most cost-effective and straightforward way of joining the market and making securities tradable.

Admission without a public offer in the Regulated Unofficial Market (First Quotation Board or Entry Standard) does not require an approved prospectus. The issuer data form is sufficient.
Admission without a public offer in the Regulated Market (General and Prime Standard) requires an approved prospectus which is mandatory.

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IR/PR – Investor Relations/Public Relations

Placing your company in the competitive market for the long term requires clear and constant communications about your product and business strategies with the media and investors.
IR – The Investor Relations between a company and its shareholders are highly sensitive and crucial.

Business Plan

The Primary Purposes of Your Business Plan. There are two primary purposes to a business plan. The first has an outside objective–to obtain funding. There’s no business without capital. The second serves an inside purpose–to provide a plan for early corporate development: to guide an organization toward meeting its objectives, to keep the entrepreneurial business itself and all its decision makers headed in a predetermined direction, to explain in an engaging way with interesting information how the company will be run for the next 3 to 5 years.

Prospectus

The German regulatory body (BaFin) has made it very clear that it expects all public companies, even those listed on the First Quotation Board, to have a filed and approved prospectus. An approved prospectus also gives your company the ability to solicit the general public for financing, something that is strictly prohibited without a prospectus.
A prospectus is a brochure published by the issuer of a security. It contains general information on the company and the placement of the security.